It's hard to get better if you don't know what better looks like
The product leader
A product leader leads the product managers building ships (products). They hire the best shipbuilders, create a proper environment for building ships, and they provide their people with the support and tools they need to do great work. The ships your teams build can only be as good as the shipyard that produces them.
The product manager's job
It's the product manager's job to come up with a product solution that is valuable to the user, usable by the user, buildable by your engineering team, and still viable from a business perspective. It's all about finding a balance between these four dimensions.
Again, what's the job you said!?
- Go out there and listen to your users and customers to understand their problems and how you can possible solve them.
- Conduct several experiments and prototypes to test your assumptions and various solutions before building them (to minimize the risk of building the wrong thing in a beautiful way).
- Maximize value but minimize the effort to build the actual solution and make sure the winning solutions can be built by the team in a reasonable amount of time.
- Deliver the product and optimize (or even innovate on) it based on feedback.
By this definition, a product manager is not a person who only collect requirements, write concepts, and maintain a backlog without making any decisions.
Do you know what better looks like?
If you don't know what makes a good product manager, how do you make sure your product managers know what they are expected to do? How do you hire the right person? How do you show them their necessary areas of personal growth?
Help your product managers understand what you think makes a good product manager. Help them identify their gaps to see what they should get better at, and help them understand what better really looks like.
Product vision, product strategy, goals and principles
For some organizations, product vision, strategy, goals and principles are very scary things - so much so that they avoid creating some or all of them. People think that it's a complicated and difficult process.
In fact, it's all about decision making. These things provide the guardrails for making decisions and prioritizations faster, and better. You need that, because there will always be more work than there is capacity to do it.
How can I grow and learn as a product manager?
- I can learn by consuming books, podcasts, blogs, conference talks.
- I can apply what I have consumed and learned to my daily work.
- I can reflect and get feedback on what I have applied.
- I can contribute back to the community and my colleagues by showing up at events to share my experiences, teach others, write articles, onboard new product managers, and become a mentor.
"Strong Product People" by Petra Wille